The advertisement that I chose was for Dos Equis beer. I believe this advertisement to have multiple artifacts. The handsome older gentleman known as "The Most Interesting Man In the World" has a full head of hair, with a nice haircut, and a manly beard. He is also sporting a very nice suit with cuff links.
I feel these artifacts are meant to make this man seem sexy, manly, and sophisticated. I would also like to note that he is holding a cigar, giving him the image of a "bad boy" type. It is rather hard to say who the "potential buyer" would be. This beer is well known not only in the U.S., but in Mexico as well. I also know many people who love this beer who are male, female, old, young, hispanic, white, and black. That being said, I would say that the artifacts would illustrate a potential buyer who is sophisticated, wealthy, single, and adventurous. I think that the artifacts are meant to appeal to men 40 +. I realize that "the most interesting man in the world" has an accent in the TV commercials, but I believe the accent is to emphasize that the beer is from Mexico, rather than to aim the ad at a specific racial or ethnic background.
I noticed multiple other systems of non verbal communication in this ad. The first is spatial relations. The woman directly to his right(woman number one) is in a personal space range that says "I want to be more than just friends with this guy". Also notice that rather than sit on the other side of Mr. Interesting, woman number two sits next to woman number one, almost to make it clear that she has no interest in the other guy in the ad, and in a way it looks like she is waiting for her chance to talk with Mr. Interesting. Age, gender, posture, and touch are also at play here. The young, attractive woman to Mr. Interestings' right(woman number one) appears to be at least 20 years younger than him. She is touching him with her left arm (at least it appears so), gazing at him like he is the best thing since sliced bread. Mr interesting on the other hand is not even looking at her. The womans' posture shows interest, while Mr. Interesting on the other hand is not showing her any attention. I would also like to note that the ad does not really show the face of the younger man to Mr. Interestings' left, almost to show that he does not really matter.
Based on all the things I noted in this essay, I feel the advertiser is trying to say the following to the viewer: "Attractive woman find older men who drink our beer more interesting than they find men their own age. If you drink our beer, you can easily get with girls who look like this. So easy that you wont even have to pay attention to them. You will have so many attractive young women into you that you will have a backup waiting for her turn". Just to be clear, these are not my opinions about women. My description was 100% based on what I felt the ad was saying to its viewers.
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